Performance marketing
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Gain High-Level Brand Exposure and Attract More Leads
What is Performance Marketing?
Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.
Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.
Performance marketing works when advertisers connect with either agencies or publishers to design and place advertisements for their company on any number of performance marketing channels — social media, search engines, videos, embedded web content, and more. Instead of paying for an advertisement in the traditional way, these advertisers pay based on how well their ad performs, by measuring number of clicks, impressions, shares, or sales.
How Performance Marketing Works?
Advertisers put their ads on a given channel (see more on top performance marketing channels below), and then pay based on how that ad performs. There are a few different ways to pay when it comes to performance marketing:
1. Cost Per Click (CPC)
Advertisers pay based on the number of times their ad is clicked on. This is a good way to drive traffic to your site.
2. Cost Per Impression (CPM)
Impressions are essentially views of your ad. With CPM, you pay for every thousand views (so if 25,000 people view your ad, for example, you’d pay your base rate times 25).
3. Cost Per Sales (CPS)
With CPS, you only pay when you make a sale that was driven by an ad. This system is also commonly used in affiliate marketing.
4. Cost Per Leads (CPL)
Much like cost per sale, with CPL you pay when someone signs up for something, like an email newsletter or webinar. CPL generates leads, so you can follow up with customers and drive sales.
5. Cost Per Acquisition (CPA)
Cost per acquisition is similar to CPL and CPS but is more general. With this structure, advertisers pay when consumers complete a specific action (which could include making a sale, sharing their contact information, visiting your blog, etc.).
SEO vs. PPC: Which is the Right
Strategy for Your Brand?
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.
SEARCH ENGINE OPTIMIZATION
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10. SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
PAY-PER-CLICK
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place. Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.
Leverage Pay Per Click Marketing and Take Advantage
of Consumer Search Opportunities
Thrive Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.
Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from Thrive’s pay per click internet marketing experts.
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